The Role of Information Sources on Tourist Behavior Post-Earthquake Disaster in Indonesia: A Stimulus–Organism–Response (SOR) Approach

The earthquake disaster has an impact on tourist visit intention. This study aims to investigate behavior in the post-earthquake linkage between information sources (word of mouth and electronic word mouth) risk perception toward tourists’ intentions a destination Indonesia. applies SOR theory predict aftermath. Partial Least Squares Structural Equation Model was used examine hypothesis study. result found that (electronic significantly influenced intention time disaster. not disasters. discussion conclusion are discussed herein. Overall, findings may contribute by adding also gives practical contribution tourism sector, stakeholders, marketers, policymakers Indonesia enhance marketing strategy considering promotion through (offline) (online) its mechanism travel decision